Stop Guessing If Your TV, Radio & Billboard Ads Work
You’re a Great Home Service
Contractor Not a
Media Buying Expert
You’re running a successful contracting business with solid annual revenue. You already know what works: quality service, reliable teams, and satisfied customers who call you back.
But when it comes to your TV commercials, radio spots, and billboard campaigns? That’s a different story.
Every month, you’re pouring hard-earned dollars into advertising—because you want growth. But if you’re being honest, you’re not confident it’s paying off. Some of it might be working… but some of it could be doing nothing at all. And that uncertainty? It’s costing you more than just money.
Sound familiar?
The Problem Every SuccessfulContractor Faces
You didn’t get into business to become a media expert. You got into business because you’re great at fixing things, installing systems, and solving problems for homeowners.
Yet somehow, you’ve ended up trying to figure out:
- Whether that radio campaign is worth the investmentent
- If your TV commercial is actually driving phone calls
- Which billboard locations are generating leads vs. just looking pretty
- How to track what's working without spending hours you don't have
- Growing past that ceiling where you're maxed out but not making real money
Meanwhile, your advertising budget keeps growing because your business is growing—but you’re flying blind on what’s actually moving the needle.
Here's What Most Contractors Do
(And Why It Doesn't Work)
OPTION 1:
Try to Handle Media
Buying Yourself
RESULT: You’re now juggling vendor relationships, creative decisions, media deadlines, and campaign tracking—on top of actually running your business day-to-day.
What started as a cost-saving or control-focused decision quickly turns into a time-consuming juggling act.
Without a cohesive strategy or dedicated support, your marketing becomes reactive instead of strategic, and performance suffers. Instead of growing your business, you’re stuck managing moving parts that pull you away from what you do best.
OPTION 2:
Hire a "Marketing
Agency"
RESULT: You’re now juggling vendor relationships, creative decisions, media deadlines, and campaign tracking—on top of actually running your business day-to-day.
What started as a cost-saving or control-focused decision quickly turns into a time-consuming juggling act.
Without a cohesive strategy or dedicated support, your marketing becomes reactive instead of strategic, and performance suffers. Instead of growing your business, you’re stuck managing moving parts that pull you away from what you do best.
OPTION 3:
Work Directly With
TV and Radio
Stations
RESULT: Each station pushes their own inventory without caring about your overall strategy or results.
They’ll tell you what times are available, what packages they’re offering, and what creative they think will work—but they’re only thinking about their station, not your business. You end up with fragmented campaigns across multiple vendors with no one coordinating the big picture.
We flip this completely. We drive the strategy, we steer the ship. We tell the stations what we need, when we need it, and how it fits into your overall media plan. The stations work for us, not the other way around.
OPTION 4:
Keep Doing What You're Doing
and Hope It Works
RESULT: You’re spending more and more with no clear picture of return on investment
None of these solve the real problem: You need someone who understands home service businesses AND knows how to make traditional media actually work.
Here's What Most Contractors Do
(And Why It Doesn't Work)
OPTION 1:
Try to Handle Media
Buying Yourself
RESULT: You’re now juggling vendor relationships, creative decisions, media deadlines, and campaign tracking—on top of actually running your business day-to-day.
What started as a cost-saving or control-focused decision quickly turns into a time-consuming juggling act.
Without a cohesive strategy or dedicated support, your marketing becomes reactive instead of strategic, and performance suffers. Instead of growing your business, you’re stuck managing moving parts that pull you away from what you do best.
OPTION 2:
Hire a "Marketing
Agency"
RESULT: You’re now juggling vendor relationships, creative decisions, media deadlines, and campaign tracking—on top of actually running your business day-to-day.
What started as a cost-saving or control-focused decision quickly turns into a time-consuming juggling act.
Without a cohesive strategy or dedicated support, your marketing becomes reactive instead of strategic, and performance suffers. Instead of growing your business, you’re stuck managing moving parts that pull you away from what you do best.
OPTION 3:
Work Directly With
TV and Radio Stations
RESULT: Each station pushes their own inventory without caring about your overall strategy or results.
They’ll tell you what times are available, what packages they’re offering, and what creative they think will work—but they’re only thinking about their station, not your business. You end up with fragmented campaigns across multiple vendors with no one coordinating the big picture.
We flip this completely. We drive the strategy, we steer the ship. We tell the stations what we need, when we need it, and how it fits into your overall media plan. The stations work for us, not the other way around.
OPTION 4:
Keep Doing What You're Doing
and Hope It Works
RESULT: You’re spending more and more with no clear picture of return on investment
None of these solve the real problem: You need someone who understands home service businesses AND knows how to make traditional media actually work.
Clover Growth Partners Gets Results
We do one thing, and we do it exceptionally well: traditional media buying for home service contractors.
Not online stores. Not restaurants. Not nail salons. Home service businesses like yours.
We know your industry because it’s the only industry we work with. We understand:
- How seasonal demand affects your advertising needs
- What messages resonate with homeowners who need HVAC, plumbing, or electrical work
- How to structure campaigns that work for residential services
We’ve mastered performance tracking for TV and radio. Digital ads show click-through rates, but TV and radio need a different approach. We identify call pattern changes, lead source shifts, and volume spikes that correlate to your campaigns. Our methods show which ads drive results and which don’t.
How We Take Media Buying
Completely Off Your Plate
Strategy &
Planning
We start by understanding your market, your competition, and your growth goals. Then we build a comprehensive media strategy that makes sense for your business and your budget.
Creative
Development
We create TV commercials, radio ads, and billboard designs that actually connect with homeowners who need your services—not generic contractor ads that all sound the same.
Campaign
Execution
We handle all the vendor relationships, negotiate rates, manage schedules, and make sure your campaigns launch on time and on budget.
Performance
Reviews
You will have a recap every month where your Account Manager reports on your CRM data in your Service Titan, Google Analytics & shows you what’s driving results.
Strategy &
Planning
We start by understanding your market, your competition, and your growth goals. Then we build a comprehensive media strategy that makes sense for your business and your budget.
Creative
Development
We create TV commercials, radio ads, and billboard designs that actually connect with homeowners who need your services—not generic contractor ads that all sound the same.
Campaign
Execution
We handle all the vendor relationships, negotiate rates, manage schedules, and make sure your campaigns launch on time and on budget.
Performance
Reviews
You will have a recap every month where your Account Manager reports on your CRM data in your Service Titan, Google Analytics & shows you what’s driving results.
No more guessing. No more wondering
if that radio spend was worth it.
The Bottom Line
You’re already successful because you focus on what you do best.
Let us focus on what we do best.
While you’re growing your business and serving customers, we’ll make sure your advertising dollars are working as hard as you are.
TV. Radio. Billboards. OTT. We handle all of it, track all of it, and optimize all of it so you can get back to doing what you love—running your business.
Ready to Stop Guessing and Start Growing?
If you want to know exactly what’s working in your advertising campaigns (and what isn’t), let’s talk.
Book a strategy call and we’ll walk you through exactly how to turn your marketing spend into predictable growth for your business.