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“You don’t have to compete when you know who you are.” – Bernadette Jiwa

We LOVE talking culture and brand…

Because culture and brand are your most critical differentiators. They are what customers and employees think and feel when your brand comes to mind.

So, you need to build your culture and brand with intention.

Specifically, you need to be intentional about:

  • How you hire
  • How you fire
  • How you answer the phone
  • How you greet customers in the home
  • What your advertising says
  • Your uniforms
  • Your sales methods
  • What software you use


In this episode of LIP Service for Contractors, Brigham, Josh, Laura & Zac debate the best culture and brand-building strategies in the Trades.

Listen now!